Corporate Blogging : A New Marketing Communication Tool For Companies

Youngsters used to have a blog, they love to reflect their memories and share their grandmother stories with their loved ones.

Same things goes to companies, they also have their own stories to share and unhappiness to cried out. Therefore, corporate blogs serve this purpose.

Companies nowadays are struggle for customer and need to shore up their corporate message in any way they can. Traditionally, companies usually advertise or organized events as grand as they can just to let customers know about their corporate message.

Now, Corporate blogging is another communications and marketing channel apart from what are being used in the past. However, unlike a press release, advertisement in a magazine or a listing in the Yellow Pages, corporate blogs are two-way communications. Corporate blogging has the opportunity to reach thousands of interested people without large advertising budget, yet can significantly strengthen your client-customer relationship.

They are quite similar in with the personal blog. They deliver on-point messages to anyone who reads it. Since blog entries often have a personal touch, they tend to reach readers in ways a company homepage cannot. A blog is not a venue for the hard sale but instead resources where readers can stay informed or sign up for newsletters and e-mailings.

The top 10 Corporate Blogging available worldwide : ( As at Sept 2008)
1. Google
2. Adobe
3. Yahoo! Search
4. Fecebook
5. Dell
6. Yahoo!
7. LinkedIn
8. Southwest Airlines
9. General Motors
10. Flickr

Dell is definitely one of the prime examples and will qualify both under corporate blog as well as customer service blog and department blog.
The Dell blog currently receives 1 million pageviews per week.

The twitter blog.

Even Linked In also have their own corporate blog :a two-way conversation with users. User education was the primary goal.

What makes Corporate so great until everyone else loving it so much?

The blog not only helps you build stronger relationships with important target groups such as clients, the media, the general public and shareholders. It also:

• It helps company to run low cost public relationship.

• It provides companies’ customers wit information they might need. In other words, they see you as an expert.

• Company's customers given human interaction in the website, they allowed to leave comments.

• When everyone keep visiting your blog, it actually makes your web’s popularity very highs and thus rank higher in the search engines.

• Company’s business given a chance to get instant feedback for new products or ideas
  

Human need to bond and communicate authentically in order shape the business world.
So, Corporate blogging serves this purpose.

Review a local, transactional e-commerce site : www.luvclothez.com

Online boutiques have become amazingly popular nowadays. It doestn’t take a lot of capital nor manpower. A Malaysian fashion and lifestyle ezine(electronic magazine), www.luvclothez.com. have offer clothing and accessories of different types and sizes and target the female web community mostly.

LuvClothez(www.luvclothez.com), the trusted online fashion store in Malaysia. It sell the latest fashion stuffs from Taiwan and korea and running the business globally. This website consists of 2 languages, Chinese and English. User can choose to their own suit languages. Besides, It also have a currencies version to convenient those foreigner user! User can concert the price (RM) to USD or even Singapore rate. LuvClothez not only selling fashionable clothes but also some bags, accessories and gifts and allocated them in different category. It is the strategy that LuvClothez use to attract customer.


The product have show with picture, price, product material and the dimension of the product. By disclose this type of information, LuvClothez can enhance the confidence of consumer and avoid misunderstanding information too. Next,you have to sign up as a member first before shopping. The payments option can be credit cards, online banking, direct bank in by ATM or even cash deposit. Customer have to fill in their details as name, contact, email address, amount of transaction ,product description and the payment type. Delivery options can be courier service which is skynet or poslaju and pos Malaysia.

LuvClothez is a successful e-commerce site in Malaysia. It sells fashionable ladies stuffs in good quality and low prices. They provide customer the latest and most fashionable item. Today, LuvClothez business has gradually bigger and bigger. It attracts not only Malaysia customer but
other countries too. However, it still needs to be improved to make it preferable in order to attract more customer to visit and shop in its website.

PROS AND CONS ON E-LEARNING FROM THE STUDENTS PERSPECTIVE

E-LEARNING is knowledge passed through the internet, network, or standalone computer. E-learning is the transfer of skills & knowledge. Any technology mediated learning using computers whether from a distance or in face classroom setting (Computer Assisted Learning).

Pros and Cons of eLearning

There are many advantages to online and computer-based learning when compared to traditional face-to-face courses and lectures. There are a few disadvantages as well.

Pros of online or computer-based learning

• Class work can be scheduled around work and family
• Reduces travel time and travel costs for off-campus students
• Students may have the option to select learning materials that meets their level of knowledge and interest
• Students can study anywhere they have access to a computer and Internet connection
• Self-paced learning modules allow students to work at their own pace
• Flexibility to join discussions in the bulletin board threaded discussion areas at any hour, or visit with classmates and instructors remotely in chat rooms
• Instructors and students both report eLearning fosters more interaction among students and instructors than in large lecture courses
• eLearning can accommodate different learning styles and facilitate learning through a variety of activities
• Develops knowledge of the Internet and computers skills that will help learners throughout their lives and careers
• Successfully completing online or computer-based courses builds self-knowledge and self-confidence and encourages students to take responsibility for their learning
• Learners can test out of or skim over materials already mastered and concentrate efforts in mastering areas containing new information and/or skills

                 

Cons of online or computer-based learning

• Learners with low motivation or bad study habits may fall behind
• Without the routine structures of a traditional class, students may get lost or confused about course activities and deadlines
• Students may feel isolated from the instructor and classmates
• Instructor may not always be available when students are studying or need help
• Slow Internet connections or older computers may make accessing course materials frustrating
• Managing computer files and online learning software can sometimes seem complex for students with beginner-level computer skills
• Hands-on or lab work is difficult to simulate in a virtual classroom 

E-government in Malaysia:Its implementation so far and citizen's adoption strategies

The implementation of electronic government starts since the Multimedia Super Corridor (MSC) has launched by Malaysia government. The vision of e-government is to transform administrative process and service delivery through the use of IT and multimedia.

The myGovernment Portal (www.malaysia.gov.my) acts as the one-stop source of Malaysian government information and services for the citizens.

In Malaysia, E-Government is experienced at three levels: government to-government (G2G), government-to-businesses (G2B), and government-to-citizens (G2C). The G2C interactions involve Electronic Services (e-Services), Electronic Labour Exchange (ELX), and e-Syariah projects. Project Monitoring System (SPPII), Human Resource Management Information System (HRMIS), and Generic Office Environment (GOE) are G2G interactions while Electronic Procurement (e-Procurement) is G2B relation.

1. Electronic Services (e-Services)

Enables citizens conduct transactions with government through a one-stop service window, for example summons payment and bill payment & inquiry 24 hours, 7 day a week.

2. Electronic Procurement (e-Procurement)

Allows the government conduct procurement activities electronically via desktops and on-line Suppliers’ Registration. It can reduce the time required in processing procurement transaction, reduce the cost and increase transparency procurement transactions.

3. Generic Office Environment (GOE)

An electronic office environment that enhance productivity through better information management, communications and collaboration. It can provide fully integrated, distributed & scalable paperless environment via open system platform. It ensures right information gets to the right people at the right time and encourages effective collaboration across agencies.

4. Human Resource Management Information System (HRMIS)

It provides a single interface for government’s employees to perform human resource functions to achieve effective staffing and rightsizing of the civil service. It can build up-to-date consolidated HRM information for effective planning among agencies.

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5. Project Monitoring System (SPPII)

SPPII is an on-line end-to-end project monitoring system creating a collaborative environment for better management of development projects. The system can provides a mechanism for monitoring the implementation of development projects across agencies. It can provide timely and accurate project development status to the related person who in charge the project.

6. Electronic Labour Exchange (ELX),

A one-stop centre for labour market information and systematic matching of job seekers to job vacancies.IT can improve the mobilisation of the nation’s human resources and to provide one-stop centre for labour market information.

7. E-Syariah
It is aim to integrate the processes related to management of cases for the Syariah Courts. This service can improve quality of services of the Syariah courts and the increase effectiveness of JKSM in coordinating and supervising related agencies

Citizen’s adoption strategies.

To attract the people using the e-government, the interface and design of websites must be user friendly and easy to navigate. Government also can launch web sites with multi languages to enable the old generation also are able to using the e-government services. Better and affordable internet service infrastructure is important to enable more people to use to e-government services. Moreover, make sure the security of the website is good enough to avoid the confidential information and details of transaction are leak out or hacked.