Tuesday, June 16, 2009

An example of an E-commerce success and its causes

Tuesday, June 16, 2009

Dell.com is a successful online trading around the world. It directly serves their customer and meets their needs. Dell is a famous brand in computer industry. It is the first company who start up their business through internet. Dell designs various types of computers and supported software. It classifies their computer to different type of sector as large business, small & medium business and public to meet different sector needs. Consumers can choose their favorites product and make payment through online banking and automatic delivered the computer to consumer required location.

What causes Dell success?

Dell Company applies customer-driven innovation approach. They listen what consumer demanded, solve customer challenges and influence industry trends. It remains steady commitment to delivering new and better solutions that directly address customer needs. Next, Dell provides 24 on-side services for their warranty. Consumer can fix their problem by phone call to customer service centre or visiting by technician. Dell provides worldwide technical support too.

In addition, Dell’s success ways begin and end with its culture too. It creates a disciplined culture by focus on operation, respond to its customers’ needs and sustain a self-motivated workforce. Information is a powerful strategic weapon in Dell Company. It widely distributed, analyzed and acted upon on those information. People know where Dell business units stand any time because Dell made focus on understand its customers’ activity in real time and then uses this information to build its business and its winning culture.

Dell enables to provide assurance quality products and guarantee for all consumers. It offers low cost manufacturing and fast-cycle product development by focus on end-to-end operational excellence. This combination enables the cost-effective selling of build-to-order computers directly to customers.

Lastly, Dell’s commitment to customer value and direct to operating responsibly to differentiate them from other companies. They believe that their customers, investors and others will found unique on their story.


Related Link :

  1. http://content.dell.com/us/en/corp/d/corp-comm/cto-customer-driven-innovation.aspx
  2. http://www1.ap.dell.com/content/topics/global.aspx/corp/careers/careerpaths/services?c=my&l=en&s=corp
  3. http://homepages.wmich.edu/~l4blackledge/Project%202.htm

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